The research agenda of Metaphor Geeks involves projects that aim at understanding metaphor structure and functioning, in relation to its variation across cultures, and modalities of expression.
Ongoing projects (at April 2017) are:
VisMet: the creation of an annotated online corpus of visual metaphors. Scientists involved: dr. Marianna Bolognesi, prof. Gerard Steen, Romy van den Heerik, Esther van den Berg. We are currently working on adding to the corpus a dataset of crowdsourced tags that have been collected in an extensive online crowdsourcing task. Scientists involved: dr. Marianna Bolognesi, Benjamin Timmermans, prof. Lora Aroyo.
Visual synaesthesia in print advertising. Exploring and classifying different types of synaesthesias exploited to convey commercial messages, in print advertising. In collaboration with dr. Francesca Strik-Lievers.
COGVIM Visual metaphor cognitive grounding: how do abstract concepts emerge from concrete images (wrapping up the EU Marie Curie awarded COGVIM project (2015-2017, n° 629076 – FP7-PEOPLE-2013-IEF).
Posted April 13, 2017